diff --git a/LICENSE b/LICENSE
new file mode 100644
index 0000000..548d801
--- /dev/null
+++ b/LICENSE
@@ -0,0 +1,21 @@
+MIT License
+
+Copyright (c) 2026 Marcus Rehbock
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.
diff --git a/README.md b/README.md
index e7ae513..00ae8d0 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,14 @@
-# Kegel
+# Kegel — "Him: Kegel Exercises for Men"
 
-Pelvic floor trainer for sexual performance — a free, local-only take on what
-Stamina was before it went paid. Expo / React Native, Android + iOS.
+Free, open-source pelvic floor trainer. A local-only take on what Stamina was
+before it went paid: no account, no ads, no analytics, no network. Expo /
+React Native, Android + iOS.
+
+- **App Store**: https://apps.apple.com/app/id6809350427 (once approved)
+- **Android APK**: releases on this repo, installable via Obtainium
+- **Google Play**: coming
+- **Privacy policy**: https://rehbock.xyz/kegel/privacy.html
+- **License**: MIT — see `LICENSE`. Fork it, ship your own, no strings.
 
 ## How it works
 
@@ -36,6 +43,12 @@ npm run typecheck
 npm test             # node --test over src/lib/*.test.ts
 ```
 
+## Contributing
+
+Issues and PRs welcome. Keep the app offline-only and dependency-light; the
+whole point is that it never phones home. Run `npm run typecheck && npm test`
+before opening a PR.
+
 ## Release
 
 ### Android APK (Gitea / Obtainium)
@@ -50,7 +63,9 @@ building. Keystore: `~/.android-keys/kegel-release.jks` (repo secrets
 
 ### App Store / Google Play (EAS)
 
-Store builds run on EAS (project `@mrmen23/kegel`, profile `production`,
+Only the maintainer can publish to the stores; `eas.json` references an App
+Store Connect API key by key ID / issuer ID, which are identifiers, not
+secrets — the `.p8` private key is never committed. Store builds run on EAS (project `@mrmen23/kegel`, profile `production`,
 version source remote with auto-increment). The EAS-managed Android keystore
 differs from the Gitea one, so Play and Obtainium installs can't update over
 each other.