diff --git a/store/asc-fill.js b/store/asc-fill.js
new file mode 100644
index 0000000..5fd6241
--- /dev/null
+++ b/store/asc-fill.js
@@ -0,0 +1,152 @@
+#!/usr/bin/env node
+// Push the App Store listing from store/listing.md into App Store Connect.
+// Idempotent: re-running overwrites text fields and replaces the screenshot set.
+//
+//   node store/asc-fill.js
+
+const fs = require("fs");
+const path = require("path");
+const crypto = require("crypto");
+const { api, APP_ID } = require("./asc");
+
+const NAME = "Him: Kegel Exercises for Men";
+const SUBTITLE = "Pelvic Floor Trainer & Timer";
+const PRIVACY_URL = "https://rehbock.xyz/kegel/privacy.html";
+const SUPPORT_URL = "https://rehbock.xyz/kegel/privacy.html";
+const KEYWORDS = "kegels,reverse,workout,stamina,control,bladder,prostate,strength,daily,free,squeeze,hold,guided";
+const PROMO = "Free, no account, no ads, works offline. Guided kegel sessions that get harder as you get stronger.";
+const DESCRIPTION = `A free pelvic floor trainer for men. No account, no ads, no subscription, no data collection. Everything runs on your phone.
+
+Each session is a guided, four-block routine driven by a step timer with haptic cues so you can train with the screen off or your eyes closed:
+
+• Holds — 8 slow squeeze-and-hold reps. The core of the workout. Holds start at 5 seconds and automatically grow by 1 second every 3 completed sessions, up to 30 seconds.
+• Pushes — 5 reverse kegels (gently bear down) to balance tension and relaxation.
+• Quick squeezes — 10 one-second burst contractions.
+• Quick pushes — 10 one-second burst releases.
+
+Progressive overload is built in. Finish sessions and the holds get longer on their own. Want to go faster or slower? Adjust hold time manually in Settings.
+
+Stay consistent with a day streak, your best streak, and a two-week activity strip on the home screen.
+
+Why kegels?
+Pelvic floor exercises strengthen the muscles that support the bladder and bowel and are widely recommended for bladder control, post-prostate-surgery recovery, and general pelvic health. Like any muscle, they respond to regular, progressively harder training.
+
+What this app is not
+It is a timer and progression tracker, not a medical device, and gives no medical advice. If you have a medical condition or recent surgery, talk to a clinician first.
+
+Privacy
+Zero network access. Your session count, difficulty and history are stored only on your device. Delete the app and the data is gone.`;
+
+const SHOTS_DIR = path.join(__dirname, "screenshots", "out", "ios");
+const DISPLAY_TYPE = "APP_IPHONE_67"; // 6.9" / 6.7" iPhones (1320×2868 accepted)
+
+async function first(p) {
+  const r = await api("GET", p);
+  return r.data[0];
+}
+
+async function main() {
+  const appInfo = await first(`/v1/apps/${APP_ID}/appInfos`);
+  const infoLoc = await first(`/v1/appInfos/${appInfo.id}/appInfoLocalizations`);
+  const version = await first(`/v1/apps/${APP_ID}/appStoreVersions?filter[platform]=IOS`);
+  const verLoc = await first(`/v1/appStoreVersions/${version.id}/appStoreVersionLocalizations`);
+  console.log(`appInfo ${appInfo.id} / version ${version.attributes.versionString} (${version.attributes.appStoreState})`);
+
+  // 1. Name, subtitle, privacy policy
+  await api("PATCH", `/v1/appInfoLocalizations/${infoLoc.id}`, {
+    data: { type: "appInfoLocalizations", id: infoLoc.id, attributes: { name: NAME, subtitle: SUBTITLE, privacyPolicyUrl: PRIVACY_URL } },
+  });
+  console.log("✔ name / subtitle / privacy URL");
+
+  // 2. Description, keywords, promo, support URL
+  await api("PATCH", `/v1/appStoreVersionLocalizations/${verLoc.id}`, {
+    data: {
+      type: "appStoreVersionLocalizations",
+      id: verLoc.id,
+      attributes: { description: DESCRIPTION, keywords: KEYWORDS, promotionalText: PROMO, supportUrl: SUPPORT_URL },
+    },
+  });
+  console.log("✔ description / keywords / promo / support URL");
+
+  // 3. Categories
+  await api("PATCH", `/v1/appInfos/${appInfo.id}`, {
+    data: {
+      type: "appInfos",
+      id: appInfo.id,
+      relationships: {
+        primaryCategory: { data: { type: "appCategories", id: "HEALTH_AND_FITNESS" } },
+        secondaryCategory: { data: { type: "appCategories", id: "MEDICAL" } },
+      },
+    },
+  });
+  console.log("✔ categories");
+
+  // 4. Age rating: fitness timer, health topic yes, mild medical info, nothing else
+  const none = "NONE";
+  await api("PATCH", `/v1/ageRatingDeclarations/${appInfo.id}`, {
+    data: {
+      type: "ageRatingDeclarations",
+      id: appInfo.id,
+      attributes: {
+        alcoholTobaccoOrDrugUseOrReferences: none,
+        contests: none,
+        gamblingSimulated: none,
+        gunsOrOtherWeapons: none,
+        horrorOrFearThemes: none,
+        matureOrSuggestiveThemes: none,
+        medicalOrTreatmentInformation: "INFREQUENT_OR_MILD",
+        profanityOrCrudeHumor: none,
+        sexualContentGraphicAndNudity: none,
+        sexualContentOrNudity: none,
+        violenceCartoonOrFantasy: none,
+        violenceRealistic: none,
+        violenceRealisticProlongedGraphicOrSadistic: none,
+        advertising: false,
+        gambling: false,
+        healthOrWellnessTopics: true,
+        lootBox: false,
+        messagingAndChat: false,
+        parentalControls: false,
+        socialMedia: false,
+        unrestrictedWebAccess: false,
+        userGeneratedContent: false,
+        ageAssurance: false,
+      },
+    },
+  });
+  console.log("✔ age rating declaration");
+
+  // 5. Screenshots: replace the iPhone 6.9" set
+  const sets = await api("GET", `/v1/appStoreVersionLocalizations/${verLoc.id}/appScreenshotSets?filter[screenshotDisplayType]=${DISPLAY_TYPE}`);
+  for (const s of sets.data) await api("DELETE", `/v1/appScreenshotSets/${s.id}`);
+  const set = await api("POST", "/v1/appScreenshotSets", {
+    data: {
+      type: "appScreenshotSets",
+      attributes: { screenshotDisplayType: DISPLAY_TYPE },
+      relationships: { appStoreVersionLocalization: { data: { type: "appStoreVersionLocalizations", id: verLoc.id } } },
+    },
+  });
+  const files = fs.readdirSync(SHOTS_DIR).filter((f) => /^\d+\.png$/.test(f)).sort((a, b) => parseInt(a) - parseInt(b));
+  for (const f of files) {
+    const buf = fs.readFileSync(path.join(SHOTS_DIR, f));
+    const shot = await api("POST", "/v1/appScreenshots", {
+      data: {
+        type: "appScreenshots",
+        attributes: { fileName: f, fileSize: buf.length },
+        relationships: { appScreenshotSet: { data: { type: "appScreenshotSets", id: set.data.id } } },
+      },
+    });
+    for (const op of shot.data.attributes.uploadOperations) {
+      const headers = Object.fromEntries(op.requestHeaders.map((h) => [h.name, h.value]));
+      const res = await fetch(op.url, { method: op.method, headers, body: buf.subarray(op.offset, op.offset + op.length) });
+      if (!res.ok) throw new Error(`upload chunk failed ${res.status} for ${f}`);
+    }
+    await api("PATCH", `/v1/appScreenshots/${shot.data.id}`, {
+      data: { type: "appScreenshots", id: shot.data.id, attributes: { uploaded: true, sourceFileChecksum: crypto.createHash("md5").update(buf).digest("hex") } },
+    });
+    console.log(`✔ screenshot ${f}`);
+  }
+  console.log("done");
+}
+
+main().catch((e) => { console.error(e.message); process.exit(1); });
diff --git a/store/asc.js b/store/asc.js
new file mode 100644
index 0000000..aa7f30b
--- /dev/null
+++ b/store/asc.js
@@ -0,0 +1,50 @@
+#!/usr/bin/env node
+// Minimal App Store Connect API client (ES256 JWT via node:crypto, no deps).
+//
+//   node store/asc.js get /v1/apps/6809350427
+//   node store/asc.js patch /v1/appInfos/ID '{"data":{...}}'
+//
+// Reads the key from eas.json submit.production.ios (ascApiKeyPath/Id/IssuerId).
+
+const fs = require("fs");
+const path = require("path");
+const crypto = require("crypto");
+
+const eas = JSON.parse(fs.readFileSync(path.join(__dirname, "..", "eas.json"), "utf8"));
+const cfg = eas.submit.production.ios;
+const APP_ID = cfg.ascAppId;
+const BASE = "https://api.appstoreconnect.apple.com";
+
+function b64url(buf) {
+  return Buffer.from(buf).toString("base64").replace(/=/g, "").replace(/\+/g, "-").replace(/\//g, "_");
+}
+
+function token() {
+  const now = Math.floor(Date.now() / 1000);
+  const header = b64url(JSON.stringify({ alg: "ES256", kid: cfg.ascApiKeyId, typ: "JWT" }));
+  const payload = b64url(JSON.stringify({ iss: cfg.ascApiKeyIssuerId, iat: now, exp: now + 19 * 60, aud: "appstoreconnect-v1" }));
+  const key = fs.readFileSync(cfg.ascApiKeyPath, "utf8");
+  const sig = crypto.sign("sha256", Buffer.from(`${header}.${payload}`), { key, dsaEncoding: "ieee-p1363" });
+  return `${header}.${payload}.${b64url(sig)}`;
+}
+
+async function api(method, p, body, extraHeaders = {}) {
+  const res = await fetch(p.startsWith("http") ? p : BASE + p, {
+    method,
+    headers: { Authorization: `Bearer ${token()}`, "Content-Type": "application/json", ...extraHeaders },
+    body: body === undefined ? undefined : typeof body === "string" ? body : JSON.stringify(body),
+  });
+  const text = await res.text();
+  let json;
+  try { json = text ? JSON.parse(text) : null; } catch { json = text; }
+  if (!res.ok) throw new Error(`${method} ${p} -> ${res.status}\n${JSON.stringify(json, null, 2)}`);
+  return json;
+}
+
+module.exports = { api, APP_ID, token };
+
+if (require.main === module) {
+  const [, , method, p, body] = process.argv;
+  if (!method || !p) { console.error("usage: asc.js <get|post|patch|delete> <path> [json]"); process.exit(1); }
+  api(method.toUpperCase(), p, body).then((r) => console.log(JSON.stringify(r, null, 2))).catch((e) => { console.error(e.message); process.exit(1); });
+}
diff --git a/store/listing.md b/store/listing.md
index 8353931..bc6f39b 100644
--- a/store/listing.md
+++ b/store/listing.md
@@ -12,7 +12,7 @@ the next tier. Never repeat a title word in the Apple keyword field.
   - Fallback if taken: `Him: Kegel Exercises for Men` is 28 chars; if Apple rejects, drop to `Him: Kegel Exercises`
 - **Subtitle** (30 max): `Pelvic Floor Trainer & Timer`
 - **Keywords** (100 max, comma-separated, no spaces):
-  `kegels,reverse,workout,stamina,control,bladder,prostate,strength,daily,free,squeeze,hold,routine,guided`
+  `kegels,reverse,workout,stamina,control,bladder,prostate,strength,daily,free,squeeze,hold,guided`
 - **Promotional text** (170 max):
   `Free, no account, no ads, works offline. Guided kegel sessions that get harder as you get stronger.`
 - **Category**: Health & Fitness (secondary: Medical)